No tech rivalry comes near the battle between Apple and Samsung. The competitors between the 2 giants is exclusive as a result of Apple builds all the pieces in-house, making a closed, seamless ecosystem, whereas Samsung gives a variety of units powered by Android. Their intense competitors, model loyalty, and fixed innovation set them aside from different tech battles. But, in terms of long-term gross sales, Samsung stays absolutely the king.
In response to knowledge offered by Techgaged.com, Samsung has shipped 3.1 billion smartphones previously decade, or 730 million greater than Apple.
A large cargo hole regardless of a 30% drop in gross sales
Samsung and Apple have been the 2 largest smartphone distributors for fifteen years, every holding over 20% of the market. Whereas each have closely invested in producing the highest-quality units and have hundreds of thousands of loyal customers worldwide, Samsung has persistently led in international smartphone shipments.
IDC’s Worldwide Quarterly Cell Cellphone Tracker knowledge exhibits that Samsung shipped an astonishing 3.1 billion smartphones over the previous ten years, or 730 million greater than Apple, which reported 2.3 billion in 10-year gross sales. To place that into perspective, 730 million smartphones are sufficient to cowl the complete inhabitants of North America, and almost that of Europe.
This huge cargo hole is much more fascinating, contemplating that Samsung’s annual smartphone gross sales have plummeted by 30% over the previous decade. The corporate’s monetary reviews present Samsung`s smartphone shipments have been falling for 3 years in a row, reaching 223.5 million in 2024, which is much from the determine reported ten years in the past. In 2014, Samsung shipped 318.1 million smartphones worldwide, or almost 95 million greater than final yr.
This large drop comes from the corporate’s shift in focus from budget-friendly fashions to premium strains just like the Galaxy S and Z collection. The rising Chinese language competitors from Xiaomi, Oppo, and Vivo made the aftermath even worse, with the manufacturers overtaking Samsung’s market share in areas the place it as soon as led with inexpensive units.
Apple and Samsung smartphone rivalry unveiled in new knowledge
However, Apple’s robust model loyalty, software program assist and longer improve cycles have made iPhone customers keep on with their units. The corporate’s rising presence in nations like India solely additional boosted gross sales. Statistics present Apple’s annual iPhone shipments have jumped by 18% in ten years, translating to 35 million extra iPhones offered per yr.
Samsung’s market share drops by 5.8% in a decade, whereas Apple’s grows by 4.5%
Whereas Apple and Samsung stay the trade leaders, their market shares shrunk in 2024 because of the super-aggressive progress of Chinese language smartphone distributors. In response to IDC, Apple ended the yr with a powerful 23.2% market share, a slight dip from 24.7% in This autumn 2023. Nonetheless, over the previous decade, Apple has really gained 4.5% in market share.
However, Samsung’s market share dipped each year-over-year and throughout the last decade. In This autumn 2024, the corporate held 15.6% of the market, down 0.8% from the earlier yr. Nonetheless, the 10-year distinction is even greater, exhibiting that Samsung has misplaced 5.8% in market share on account of mounting competitors.
Samsung smartphones vs. iPhone annual shipments from 2014 to 2024, in million models
Apple’s iPhone income from 2007 to 2024 (in million U.S. {dollars})
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