What you should know
- New numbers present how the market share compares between Google and Microsoft search engines like google.
- Bing market share has dropped in comparison with final 12 months regardless of a seeming rise in recognition following the OpenAI integration.
- Google nonetheless instructions the very best market share at slightly below 90%.
Microsoft appeared to be sitting fairly when it built-in OpenAI’s ChatGPT tech into Bing, reworking the search engine right into a gateway into the corporate’s new generative AI options. Nevertheless, the most recent numbers present that Bing’s market share hasn’t precisely benefited from Microsoft’s head begin on this new AI craze.
Statcounter launched some market share numbers for the key search engines like google, giving us a have a look at how Bing has fared because the generative AI craze kicked off (by way of Home windows Central). Sadly, as of October 2023, Bing’s market share sits at slightly below 7% in america, down 12 months over 12 months from 7.4%. The truth is, all through 2023 to this point, Bing’s market share has remained beneath 7%.
In the meantime, Google, moderately unsurprisingly, has remained king of the major search engines, with its market share sitting at 88% as of October 2023.
Whereas it is anticipated that Google would keep its spot, it is somewhat stunning (and regarding) that Bing’s market share hasn’t seen a major uptick. Earlier this 12 months, Microsoft introduced that the search engine had reached a major milestone with 100 million every day energetic customers. This was not lengthy after Bing launched a preview of its generative AI capabilities, with customers ready to enroll to strive them out.
Microsoft seemingly had fairly the pinnacle begin bringing generative AI to its consumer-facing merchandise, with Google taking a extra regular method. The brand new supercharged Bing is built-in into different experiences from Microsoft, resembling the brand new Home windows Copilot. Nevertheless, the aggressive push didn’t appear to repay.
In the meantime, regardless of the gradual and regular method, Google ultimately started integrating its generative AI options into Search with the brand new Search Generative Expertise, bringing options like article summaries when searching, steady diffusion for picture technology, and extra. The brand new generative AI Search expertise is now accessible in additional than 120 nations and territories, supporting a number of languages.
In fact, it is value noting that whereas Google has maintained its excessive market share, that is truly the topic of an ongoing trial introduced on by the Justice Division and a number of other states. The declare is that Google attained its search dominance by way of anti-competitive means, resembling offers made with firms like Apple to make Google Search the default on iPhones, along with the tens of millions of Android telephones accessible globally.
