At Setapp, we’re all about sharing reliable content material that makes your day by day duties simpler and helps you uncover new apps in your Mac and iPhone. When you’ve discovered an answer to your downside or the app actually helped you with focus, and your reply is “sure,” then we’re heading in the right direction!
Our core values and rules
Easy but necessary, our purpose is to be a trusted supply of knowledge produced by actual writers for Mac and iPhone customers searching for knowledgeable insights on apps, productiveness, and problem-solving. How will we match this core? We put customers on the middle of the whole lot we do — from fixing their Mac issues to sharing one of the best iOS instruments to beat procrastination. That’s why you’ll discover a lot of worthwhile and dependable info on Setapp’s weblog.
Nonetheless, our editorial course of isn’t attainable with out the assistance of key rules we worth essentially the most:
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Accuracy: We guarantee our content material meets the three Cs — right, credible, and present. For instance, if an app replace introduces new options, we revise our articles to mirror these modifications.
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Experience: We worth material information and finest practices in our articles, which wouldn’t be attainable with out our specialists.
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Trustworthiness: We offer real info, validate our claims, and cite dependable sources. After we counsel an app like MindNode Traditional for thoughts mapping, we again it up with strong proof of its reliability and effectiveness, together with real-life examples from our group of writers.
Polina Fomenkova, visitor writer editor, shares:
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Consumer-centricity: We view and create our content material from the customers’ perspective. What does this imply? For instance, after we write about apps that assist with productiveness, like Centered Work, we do not simply record options — we clarify how they can be utilized in particular eventualities, like eliminating distractions throughout a WFH day, to fulfill the precise wants of our viewers.
The editorial course of is extra than simply taking a fast have a look at the content material earlier than it goes stay. So, how does the modifying look “behind the scenes”?
Content material creation & modifying workflow
Each piece of content material we produce is one-of-a-kind and showcases totally different backgrounds and experiences. Nonetheless, we stick with a particular course of for each article to maintain issues recent and top-notch. Right here’s an in depth breakdown of how we take a look at the apps featured in our articles.
How we preserve content material related and recent
We all know who our viewers is, so to actually join with them, we have to determine what to write down that they’re going to discover useful:
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We begin by figuring out what our customers battle with and what’s most related to them. We monitor trending subjects, try what’s being mentioned on boards, and keep within the loop with what’s standard. We additionally join with our help group to get the most recent suggestions immediately from our customers.
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From there, we deal with subjects that matter to our viewers and match into the world of software program and tech, which is what we all know finest.
Our content material author and Mac app explorer, Olha Novitska, shares her perspective:
After all of the analysis and planning, we lastly create a top level view of our future story, and that’s when writing begins.
The writing course of
All our writers are material specialists, and so they’re captivated with know-how and Apple merchandise, which makes us an ideal match.
We collaborate with writers (aka knowledgeable content material creators) world wide who’ve totally different opinions on varied subjects, every sharing their knowledgeable and distinctive take. We actually like having that form of variety in our group!
Visitor authors’ editor Polina Fomenkova explains our method:
If you wish to turn into an knowledgeable writer, try how one can write for Setapp.
Content material modifying: The center of what we do
When specialists ship of their articles, we ensure they hit all the fitting factors to turn into one thing actually helpful for our readers.
Content material screening
That is the place our editors begin — they undergo the content material, examine the way it’s put collectively, and ensure it has sufficient depth to match what customers are actually looking for.
Content material editor and passionate tech author, Yulia Savliuk, says:
Our dedication to accuracy
Misinformation can seem in prime outcomes sooner than these humorous cat movies, and even professionals typically can mistakenly declare false information. For us, accuracy isn’t only a nice-to-have; it’s what makes our work price studying (and trusting).
If wanted, we’ll examine the information for ourselves. Like, can this app really discover duplicates? Are there actually solely 5 methods to uninstall apps?
Closing name
By the top of this course of, we affirm articles are correct, partaking, and optimized for customers in addition to for the all-seeing eye of search engines like google.
Our content material editor, Yulia Savliuk, is right here to share her tackle issues:
Content material updates
We make it some extent to frequently replace our content material to maintain it recent and related. Right here’s how we roll:
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We schedule check-ins to see if articles nonetheless resonate with our viewers. In the event that they don’t, we flag them for a refresh.
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We’re at all times looking out for outdated stats and references, resembling when new software program variations come out or apps are up to date.
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We tweak our content material to fulfill the most recent requirements, ensuring our key phrases and hyperlinks are nonetheless helpful.
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We deal with making our articles clearer and extra partaking by sprucing the language and including new examples.
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We preserve tabs on business traits to make sure our content material stays useful for everybody right now.
Does the editorial course of matter? Spoiler: it completely does
At Setapp, we don’t simply write — we craft content material that earns belief, solves actual issues, and stays helpful lengthy after clicking “Publish.”
Our editorial course of ensures that each article shines. Readers deserve dependable, partaking, and expertly written content material. So yeah, the editorial course of completely issues — and we wouldn’t have it some other approach.
FAQ
Why does Setapp have such an in depth editorial course of?
We’ve got such an in depth editorial course of as a result of, with a lot info on-line, we wish to guarantee each article is correct, well-researched, and genuinely useful so readers by no means should second-guess our content material.
How does Setapp select subjects to write down about?
To decide on subjects to write down about, we deal with customers’ ache factors and business traits. We analysis what individuals are battling, what’s trending within the tech house, and what would genuinely make our readers’ lives simpler.
Who writes Setapp’s content material?
Setapp’s content material is written by material specialists who concentrate on know-how, Apple merchandise, and productiveness instruments. We work with skilled writers who mix technical information with partaking storytelling.
How does Setapp guarantee content material stays up-to-date?
To make sure content material stays up-to-date, we frequently evaluation and replace articles, examine for outdated info, and add recent insights to maintain content material related and worthwhile.
Can I contribute as a visitor writer?
You possibly can contribute as a visitor writer should you’re an knowledgeable in Apple merchandise, productiveness, or tech. Try our “The best way to write for Setapp” article to be taught our pointers and submission course of.
